It is easy to see when you walk into the Phillips Collection showroom at the World Market Center in Las Vegas why their tagline is “every piece a conversation”. Spread throughout the collection of creative and unique pieces many conversations were going on.
“[We’re] about explaining the brand experience. We are so much more than any product, any collection…we’re trying to democratize high-end design…it’s aspirational on one end yet accessible on the other.” – Jason Phillips
One of those conversations was the one I had with Phillips Collection Vice President, Creative Director, and award winning designer Jason Phillips. I sat down to talk with Jason about how both he and Phillips Collection use social media networks to tell the story behind the brand.
Right out of the gate, in talking to Jason, one understands the philosophy of transparency found at Phillips Collection. Be it the family owned business dynamic, the sourcing of sustainable goods, the start to finish process of the pieces or the international travel for that process it becomes quite apparent the importance of giving the backstory of the brand. When asked to elaborate on this company culture Jason said, “It’s important for us as a brand and a family business to not only represent ourselves as Phillips Collection on social media, but also to give you a window into the personal lives and the things that give us creativity and inspiration…”
“Transparency of the process, the story of the pieces.” – Jason Phillips
It is easy to tell that having a world-wide blank canvas of unlimited design possibilities is a true gift for Jason. Being grandfathered into the family business is something he has never taken for granted. Giving an international stage to designers and artisans, both well-known and up and coming, is also a source of pride for Jason and the Phillips Collection brand. Their use of social media becomes key in their commitment to transparency in the evolution of their product. Whether it’s their factory tour, a field where they reclaim wood, or eating Durian (one of the most fragrant fruits in the world) while in Indonesia, the process is available for all to see and engage.
When asked about his favorite new introduction for the Las Vegas Market, without surprise, his answer was consistent with a commitment to sustainable goods.
Jason is excited about the Denim Collection.
Small scraps of denim are collected from worn and retired blue jeans and then cast into an artisan grade resin which results in a stunning new collection.
Another collection in this vein is the upcycled Paint Can Wall Panels. Each panel displays a variety of colorful hues in reclaimed paint cans. This collection is also proving to be a show favorite. Phillips Collection are founding members of the Sustainable Furnishings Council which promotes furnishings made and distributed is ways to protect our planet.
A potential tag-line that came out of the interview was when Jason said, “Transparency of the process, the story of the pieces.” Yes, an impressive ideal or phrase on a brochure, but when you are Phillips Collection you have the body of work and the product line to back it up.
Phillips Collection is a family business that has touched communities of artists, designers, and raw material providers across the planet. It’s a family philosophy summed up well by Jason, “[We’re] about explaining the brand experience. We are so much more than any product, any collection…we’re trying to democratize high-end design…it’s aspirational on one end yet accessible on the other.”
Bravo Jason Phillips and the Phillips Collection.
Visit Phillips Collection at these upcoming 2016 markets:
High Point Spring Market, April 16-20, Showroom C202 – IHFC Floor 2, High Point, NC
Dallas Total Home & Gift Market, June 22-28, Suite 10014, Dallas, TX
Atlanta Gift & Home Furnishings Market, July 12-19, Suite 15-A-6, Atlanta, GA
Las Vegas Summer Market, Aug 31-Sept 4, Suites A202 + A210
Visit online at: www.phillipscollection.com