THE MAN WHO CONVINCED BMW TO RETHINK SOCIAL MEDIA
BMW HAD A HANDLE ON TRADITIONAL SOCIAL MEDIA MARKETING, BUT IT TOOK A RISK ON A “DRIFT MOB” TO REACH NEW AUDIENCES. HERE’S HOW IT PAID OFF. In this[…]
Tagged: Automotive
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Social Media Giant Comes Out of Nowhere as Nitto Tire Gains 25,000 Facebook Fans Per Day.
How does a relatively unknown brand like Nitto Tire manage to eclipse big names like Ford Mustang, Porsche, Audi and Harley-Davidson in social media? The Nitto Tire brand that can[…]
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G.M. Uses Social Media to Manage Customers and Its Reputation
Going about its normal business while trying to help specific customers — reflects the tightrope G.M. must walk on social media like Facebook and Twitter, where a customer’s perceptions of[…]
